According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time.
Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks.
With this guide, you will learn:
- The revenue impact employee advocacy can bring
- The missed opportunities in employee communication and engagement
- The increase in brand value you’re failing to capture without employee advocacy